Good Brand Lab
Good Brand Lab
Good Brand Lab
Good Brand Lab
Welcome to Good Brand Lab
Good Brand Lab is a playful space that lives within my digital garden where I explore my love of brand-building and give sanctuary to the ideas that refuse to leave me alone. It’s where I reflect and write about the brands that spark my curiosity. Here, I explore how brands come alive through deep insight, breakthrough creative, identity systems, intuitive design, and the cultural and environmental forces that shape how we think, feel, and behave.
It’s where I nerd out on the art and science of brand-building. Sometimes I write as a user, sometimes as an observer. But always, I write from a place of care, curiosity, and love for the craft.
If you’re building something exceptional, I hope the ideas here spark something meaningful for you and support your journey.
I’m always glad to connect over ideas, curiosity, and the craft of brand-building.
Welcome to Good Brand Lab
Good Brand Lab is a playful space that lives within my digital garden where I explore my love of brand-building and give sanctuary to the ideas that refuse to leave me alone. It’s where I reflect and write about the brands that spark my curiosity. Here, I explore how brands come alive through deep insight, breakthrough creative, identity systems, intuitive design, and the cultural and environmental forces that shape how we think, feel, and behave.
It’s where I nerd out on the art and science of brand-building. Sometimes I write as a user, sometimes as an observer. But always, I write from a place of care, curiosity, and love for the craft.
If you’re building something exceptional, I hope the ideas here spark something meaningful for you and support your journey.
I’m always glad to connect over ideas, curiosity, and the craft of brand-building.
Welcome to Good Brand Lab
Good Brand Lab is a playful space that lives within my digital garden where I explore my love of brand-building and give sanctuary to the ideas that refuse to leave me alone. It’s where I reflect and write about the brands that spark my curiosity. Here, I explore how brands come alive through deep insight, breakthrough creative, identity systems, intuitive design, and the cultural and environmental forces that shape how we think, feel, and behave.
It’s where I nerd out on the art and science of brand-building. Sometimes I write as a user, sometimes as an observer. But always, I write from a place of care, curiosity, and love for the craft.
If you’re building something exceptional, I hope the ideas here spark something meaningful for you and support your journey.
I’m always glad to connect over ideas, curiosity, and the craft of brand-building.
Welcome to Good Brand Lab
Good Brand Lab is a playful space that lives within my digital garden where I explore my love of brand-building and give sanctuary to the ideas that refuse to leave me alone. It’s where I reflect and write about the brands that spark my curiosity. Here, I explore how brands come alive through deep insight, breakthrough creative, identity systems, intuitive design, and the cultural and environmental forces that shape how we think, feel, and behave.
It’s where I nerd out on the art and science of brand-building. Sometimes I write as a user, sometimes as an observer. But always, I write from a place of care, curiosity, and love for the craft.
If you’re building something exceptional, I hope the ideas here spark something meaningful for you and support your journey.
I’m always glad to connect over ideas, curiosity, and the craft of brand-building.
Good branding is not about being seen.
It is about being felt.
Good branding is not about being seen.
It is about being felt.
Good branding is not about being seen.
It is about being felt.
Good branding is not about being seen.
It is about being felt.
In a world of loud and fast, most brands are forgettable. Good brands are not forgotten.
Good brands are intentional.
They understand people deeply.
They reflect values, they don't chase trends.
They solve real human tensions and make life a little easier, brighter, or more meaningful.
Good isn’t soft. Good is powerful. Good is everything.
In a world of loud and fast, most brands are forgettable. Good brands are not forgotten.
Good brands are intentional.
They understand people deeply.
They reflect values, they don't chase trends.
They solve real human tensions and make life a little easier, brighter, or more meaningful.
Good isn’t soft. Good is powerful. Good is everything.
In a world of loud and fast, most brands are forgettable. Good brands are not forgotten.
Good brands are intentional.
They understand people deeply.
They reflect values, they don't chase trends.
They solve real human tensions and make life a little easier, brighter, or more meaningful.
Good isn’t soft. Good is powerful. Good is everything.
And here, I study how it’s done.
And here, I study how it’s done.
And here, I study how it’s done.
What You’ll Find in the Lab
Featured Essays
These essays are deep dives into the brands, ideas, and creative moments that I can't stop thinking about, the campaigns that make me pause, the headlines that lodge themselves in my brain, and the ideas that tug at me until I write them down.
I unpack the strategy, human truth, and creative decisions behind the work — but mostly I write them because they won't let me go, and this is my lab and these are the ideas that are interesting to me.
Notes from the Lab
This is where my curiosity runs wild. Shorter riffs, half-formed ideas, tiny observations, and the “wait, did anyone else notice that?” moments that make me go woah. Some notes are messy. Some may be sharp. Some are just me following a thread — a color choice, a line of copy, a UX moment, a piece of packaging. Some are love letters to great brands, and some might be "here's what I would do". All are written with love and respect for the craft
What You’ll Find in the Lab
Featured Essays
These essays are deep dives into the brands, ideas, and creative moments that I can't stop thinking about, the campaigns that make me pause, the headlines that lodge themselves in my brain, and the ideas that tug at me until I write them down.
I unpack the strategy, human truth, and creative decisions behind the work — but mostly I write them because they won't let me go, and this is my lab and these are the ideas that are interesting to me.
Notes from the Lab
This is where my curiosity runs wild. Shorter riffs, half-formed ideas, tiny observations, and the “wait, did anyone else notice that?” moments that make me go woah. Some notes are messy. Some may be sharp. Some are just me following a thread — a color choice, a line of copy, a UX moment, a piece of packaging. Some are love letters to great brands, and some might be "here's what I would do". All are written with love and respect for the craft
What You’ll Find in the Lab
Featured Essays
These essays are deep dives into the brands, ideas, and creative moments that I can't stop thinking about, the campaigns that make me pause, the headlines that lodge themselves in my brain, and the ideas that tug at me until I write them down.
I unpack the strategy, human truth, and creative decisions behind the work — but mostly I write them because they won't let me go, and this is my lab and these are the ideas that are interesting to me.
Notes from the Lab
This is where my curiosity runs wild. Shorter riffs, half-formed ideas, tiny observations, and the “wait, did anyone else notice that?” moments that make me go woah. Some notes are messy. Some may be sharp. Some are just me following a thread — a color choice, a line of copy, a UX moment, a piece of packaging. Some are love letters to great brands, and some might be "here's what I would do". All are written with love and respect for the craft
What You’ll Find in the Lab
Featured Essays
These essays are deep dives into the brands, ideas, and creative moments that I can't stop thinking about, the campaigns that make me pause, the headlines that lodge themselves in my brain, and the ideas that tug at me until I write them down.
I unpack the strategy, human truth, and creative decisions behind the work — but mostly I write them because they won't let me go, and this is my lab and these are the ideas that are interesting to me.
Notes from the Lab
This is where my curiosity runs wild. Shorter riffs, half-formed ideas, tiny observations, and the “wait, did anyone else notice that?” moments that make me go woah. Some notes are messy. Some may be sharp. Some are just me following a thread — a color choice, a line of copy, a UX moment, a piece of packaging. Some are love letters to great brands, and some might be "here's what I would do". All are written with love and respect for the craft
Copyright © 2025 Diksha Idnani
The views expressed here are my own and do not reflect the views of my employer.
Information
Copyright © 2025 Diksha Idnani
The views expressed here are my own and do not reflect the views of my employer.
Information
Copyright © 2025 Diksha Idnani
The views expressed here are my own and do not reflect the views of my employer.
Information
Copyright © 2025 Diksha Idnani
The views expressed here are my own and do not reflect the views of my employer.
Information